We respect your privacy.
You stumbled upon this page because you want to hear more on how we will keep your personal data safe. Long story short, we capture specific details about you such as your demographical information, your email address as well as other personal information you provide us upon request. We will never use your data for any other reason other than to provide meaningful experiences directly to you based on what your interests and needs are. We will never sell your data to other entities, only share it with other community partners for limited purposes, and moreso to provide you with exclusive offerings that our partners provide.
Personal Data We May Collect at the Websites
Information We Obtain From Your Use of Our Services
Cookies and Similar Technologies
How We Use Information We Collect
Our Legal Basis for Collecting Personal Data
Information We Share
Other Uses and Disclosures
Your Failure to Provide Personal Data
Our Retention of Your Personal Data
Your Choices and Accessing, Updating or Deleting Your Personal Data
Social Media Platforms and Websites
Third Party Links
Confidentiality and Security
Changes to Our Website Privacy Notice
How to Contact Us
Irrespective of which country you live in, you authorize us to transfer, store, and use your information in Canada. In some of these countries, the privacy and data protection laws and rules regarding when government authorities may access data may vary from those in the country where you live.
"Personal Data" is defined as information provided by you that identifies you as someone using our website. We may collect Personal Data that you provide to us voluntarily, and that as well as automatically from your use of and access to the website. This personal data may include:
Postal Address (billing and shipping)
Credit and debit card numbers
Booking, stay, and purchase history
Social media nickname
The site offers interactive and social features that permit you to submit content. You may provide personal data to us when you post information in these interactive and social features. Please note that your postings in these areas of the site may be publicly accessible or accessible to other users.
Unless specifically requested, we ask that you do not disclose, on or through the Services or otherwise to us, any Sensitive Personal Data (e.g., social security numbers, national identification number, data related to race and ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, genetic or biometric information, physical or mental health information, medical insurance data, sexual orientation, criminal background, or administrative proceedings and sanctions).
Please note that if you do not provide us with Personal Data, your ability to use certain aspects of our products and services may be limited.
We collect certain information automatically, such as your operating system version, browser type, and internet service provider. When you use our website, we automatically collect and store this information in service logs. This includes: details of how you used our website; Internet protocol address; and cookies that uniquely identify your browser. We may also collect and process information about your actual location. The information we collect automatically is statistical data and may or may not include Personal Data, but we may maintain it or associate it with Personal Data we collect in other ways or receive from third parties.
We and our partners use various technologies to collect and store information when you visit one of our services, and this may include using cookies or similar technologies to identify your browser or device. We also use these technologies to collect and store information when you interact with services from our partners, such as advertising services. Our third party advertising and analytics partners include Google, Facebook, Instagram and other remarketing services.
The technologies we use for this automatic data collection may include:
to maintain continuity during a user session
to gather data about the usage of the website for research and other purposes
to store your preferences for certain kinds of information and marketing offers
Our cookies will track only your activity relating to your online activity on the website, and will not track your other Internet activity. Our cookies do not gather personal data. You can decide if and how your computer will accept a cookie by configuring your preferences or options in your browser. However, if you choose to reject cookies, you may not be able to use certain of our online products and services or web site features.
We may occasionally permit other companies to set cookies on our website and gather cookie information for us. In some cases, we may also use another company to operate web servers or process credit card purchases for our website. We use the cookie information gathered by these companies in the same manner as stated above.
Pages of our services or our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an e-mail and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
Clickstream data is information collected by our computers when you request Web pages from the website. Clickstream data may include information such as the page served, the time spent viewing the page, source of the request, type of browser making the request, the preceding page viewed and similar information. Clickstream data permits us to analyze how visitors arrive at the website, what type of content is popular, what type of visitors in the aggregate are interested in particular kinds of content on the website.
If you do provide us with Personal Data, we use it in ways that are compatible with the purposes for which it was collected or authorized by you, including for the following purposes:
Provide the services you request, including:
To facilitate reservations, payment, send administrative information, confirmations or pre-arrival messages.
To complete your reservation and stay, for example, to process your payment, ensure that your room is available and provide you with related customer service.
To support our electronic receipt program.
To manage our contractual relationship with you, because we have a legitimate interest to do so and/or to comply with a legal obligation.
Personalize the Services according to your personal preferences, including:
To customize your experience according to your personal preferences
Present offers tailored to your personal preferences
Communicate with you about goods and services according to your personal preferences, including:
To send you marketing communications and promotional offers, as well as periodic customer satisfaction, market research and quality assurance surveys.
To comply with all applicable legal requirements.
Whenever we collect Personal Data from you, we may do so on the following legal bases:
Your consent to such collection and use;
Out of necessity for the performance of an agreement between us and you, such as your agreement to use our Services or your request for Products;
Our legitimate business interest, including but not limited to the following circumstances where collecting or using Personal Data is necessary for:
Intra-organization transfers for client data for administrative purposes;
Product development and enhancement, where the processing enables The Ace Class to enhance, modify, personalize, or otherwise improve our services and communications for the benefit of our users, and to better understand how people interact with our Sites;
Communications and marketing, including processing data for direct marketing purposes, and subject to your opt-in for these purposes, and to determine the effectiveness of our promotional campaigns and advertising;
Fraud detection and prevention;
Enhancement of our cybersecurity, including improving the security of our network and information systems; and
General business operations and diligence;
Provided that, in each circumstance, we will weigh the necessity of our processing for the purpose against your privacy and confidentiality interests, including taking into account your reasonable expectations, the impact of processing, and any safeguards which are or could be put in place. In all circumstances, we will limit such processing for our legitimate business interest to what is necessary for its purposes.
We do not share personal data with companies, organizations and individuals outside of the Organization unless one of the following circumstances applies:
With your consent. We will share personal data with companies, organizations or individuals outside of The Ace Class when we have your consent to do so.
Owners and Franchisees. We disclose Personal Data and Other Data to Owners and Franchisees of The Ace Class branded properties for the purposes described in this Privacy Notice, such as providing and personalizing the Services and facilitating the loyalty programs.
Authorized Licensees. We disclose Personal Data and Other Data to our Authorized Licensees for the purposes described in this Privacy Statement, such as providing and personalizing the Services and fulfilling your requests. For example, this sharing enables you to purchase The Ace Class branded goods and services, including time share properties.
Strategic Business Partners. We disclose Personal Data and Other Data with select Strategic Business Partners who provide goods, services and offers that enhance your experience at our properties or that we believe will be of interest to you. By sharing data with these Strategic Business Partners, we are able to make personalized services and unique offerings for you.
For Legal Reasons. We will share Personal Data with companies, organizations or individuals outside of The Ace Class if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:
Meet any applicable law, regulation, legal process or enforceable governmental request.
Detect, prevent, or otherwise address fraud, security or technical issues.
Protect against harm to the rights, property or safety of The Ace Class, our Users or the public as required or permitted by law.
We attempt to notify Users about legal demands for their personal data when appropriate in our judgment, unless prohibited by law or court order or when the request is an emergency. We may dispute such demands when we believe, in our discretion, that the requests are overboard, vague or lack proper authority, but we do not promise to challenge every demand.
Business Transfers. If we establish a new related entity, are acquired by or merged with another organization, or if substantially all of our assets are transferred to another organization, Personal Data about our users is often a transferred business asset. In the event that The Ace Class itself or substantially all of our assets are acquired, Personal Data about our users may be one of the transferred assets.
Aggregate Site Use Information. We may share aggregate and anonymized/pseudonymized Personal Data to third parties in order to promote or describe use of the website, for research, marketing, advertising, or similar purposes.
We will not sell, license, transmit or disclose this information outside of The Ace Class unless except:
If you expressly authorize us to do so
If it is necessary to allow our trusted service providers, affiliates, vendors, or agents to provide services for us
In order to provide our responses, products, or services to you
It is disclosed to entities that perform marketing services on our behalf or to other entities with whom we have joint marketing agreements
It is necessary for our legitimate business purposes, including fraud prevention and monitoring, product and service development and improvement, internal marketing purposes, and operations
In connection with a sale of all or substantially all of the assets of The Ace Class or the merger of The Ace Class into another entity or any consolidation, share exchange, combination, reorganization, or like transaction in which The Ace Class is not the survivor
Protect the rights, property, safety, operations, and privacy of our customers, ourselves, our affiliates, or others
Required or permitted by applicable law, such as to comply with legal requirements and respond to requests from government authorities (including laws and authorities outside your state or country); and.
An IP address is a unique identifier that certain electronic devices use to identify and communicate with each other on the Internet. In addition, devices used to access the Internet often carry unique device identifiers, information about browser types, and operating systems. When you visit our website, we may collect the IP address, unique device identifier, and other information relating to the device you use to connect to the Internet. We use this information to determine the general physical location of the device and understand from what regions of the world the visitors to the Websites come. We also may use this information to enhance the website.
Your provision of Personal Data is required in order to use certain parts of our services and our programs. If you fail to provide such Personal Data, you may not be able to access and use our Services and/or our programs, or parts of our Services and/or our programs.
We may retain your Personal Data for a period of time consistent with the original purpose for collection. For example, we keep your Personal Data for no longer than reasonably necessary for your use of our programs and Services and for a reasonable period of time afterward. We also may retain your Personal Data during the period of time needed for us to pursue our legitimate business interests, conduct audits, comply with our legal obligations, resolve disputes and enforce our agreements.
Whenever you use our services, we aim to provide you with choices about how we use your personal data. We also aim to provide you with access to your Personal Data. If that information is wrong, we strive to give you ways to update it quickly or to delete it – unless we have to keep that information for legitimate business or legal purposes. Subject to applicable law, you may obtain a copy of personal data we maintain about you or you may update or correct inaccuracies in that information by contacting us. To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to the information. In addition, if you believe that personal data we maintain about you is inaccurate, subject to applicable law, you may have the right to request that we correct or amend the information by contacting us as indicated in the How to Contact Us section below.
You may update or correct information about yourself by emailing us at [email protected] If you completely delete all such information, then your account may become deactivated. We may retain an archived copy of your records as required by law, to comply with our legal obligations, to resolve disputes, to enforce our agreements or for other legitimate business purposes.
We may contact you to request that you update your Personal Data on a regular basis to ensure its integrity for the purposes of ongoing data management.
We currently provide the following opt-out opportunities:
At any time, you can follow a link provided in offers, newsletters or other email messages (except for e-commerce confirmation or service notice emails) received from us to unsubscribe from the service.
Any information, communications or material of any type or nature that you submit to our website (including, but not limited to any The Ace Class website contained on a social media platform or website such as Facebook, Instagram or Twitter) by email, posting, messaging, uploading, downloading, or otherwise (collectively, a “Submission”), is done at your own risk and without any expectation of privacy.
Additionally, in the event that The Ace Class offers a message board or any other interactive or social-type feature on a website administered directly by The Ace Class, please be aware that these platforms may allow you to publicly post and share information with other users. Although The Ace Class may take certain precautions to protect those who use these areas of The Ace Class website, we warn you that you should not give out any personal data in such public forums as we cannot guarantee the privacy that information will not be private and safety of these areas and may not be monitored and is not guaranteed, and we therefore cannot be responsible for any misused information you choose to post. Your use of these features is fully at your own risk.
The website may contain links to webpages operated by parties other than The Ace Class. We do not control such websites and are not responsible for their contents or the privacy policies or other practices of such websites. Our inclusion of links to such websites does not imply any endorsement of the material on such websites or any association with their operators.
Further, it is up to the User to take precautions to ensure that whatever links the User selects or software the User downloads (whether from this website or other websites) is free of such items as viruses, worms, trojan horses, defects and other items of a destructive nature. These websites and services may have their own privacy policies, which the User will be subject to upon linking to the third party's website. The Ace Class strongly recommends that each User review the third party's terms and policies.
We restrict access to personal data collected about you at the website to our employees, personnel and those of our affiliates' employees, and to others who need to know that information to provide services to you or to us, or in the course of conducting our normal business operations.
While no website can guarantee security, we maintain reasonable and appropriate physical, electronic and procedural safeguards intended to protect your personal data collected via the website.
We maintain administrative, technical and physical safeguards designed to protect the User's Personal Data and information against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. We implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk, taking into account technological reality, cost, the scope, context and purposes of processing weighted against the severity and likelihood that the processing could threaten individual rights and freedoms. For example, we use commercially reasonable security measures such as encryption, firewalls, and Secure Socket Layer software (SSL) or hypertext transfer protocol secure (HTTPS) to protect Personal Data.
We advise all The Ace Class employees about their responsibility to protect customer data and we provide them with appropriate guidelines for adhering to our company's business ethics standards and confidentiality policies.
If we collect account information for payment or credit, The Ace Class will use the information only to complete the task for which the account information was offered.
The website is not intended for use by children. We do not intentionally gather Personal Data about visitors under the age of 16, and we request that they not provide Personal Data through the Services. If a child has provided us with Personal Data, a parent or guardian of that child may contact us to have the information deleted from our records. If you believe that we might have any information from a child under age 16, please contact us at [email protected] If we learn that we have inadvertently collected the personal data of a child under 16, or equivalent minimum age depending on jurisdiction, we will take steps to delete the information as soon as possible.
We may change this Privacy Notice at any time and from time to time. The most recent version of the Notice is reflected by the version date located at the top of this Notice. Your use of the Services following these changes means that you accept the revised Privacy Notice. This Notice is not intended to and does not create any contractual or other legal right in or on behalf of any party.
May 28, 2018
The Ace Class